Cute overload at LINE Friends Store & Café, Sinsa-dong (Day 7)

Brown. Cony. Moon. James. Sally.

Do these names mean anything to you? If it does, you must be a LINE user!

LINE is a hugely popular messaging service app that has taken the world by storm due to its adorably expressive stickers sets featuring the characters I mentioned above. 1 billion stickers sent by worldwide users on a daily basis can’t be wrong!

It’s really no surprise that the popularity of these characters led to the production of sought-after merchandise and now there are 3 LINE flagship stores alone in Seoul – each with a unique theme!

We visited the 3-storey flagship at Garosugil in Sinsa-dong and as massive fans of LINE, we were in absolute LINE heaven! Everything is so darn cute!!!! A gigantic 3-metre tall Brown greets you when you enter the door and after that, well, it’s just cute overload everywhere.

The variety of merchandise available here is mind boggling. There are toys, stationery, clothes, bags, kitchen and home accessories, travel goods etc. Gaaaaah! How to resist!

One of the great things about the store is that it actually encourages people to take pictures! We didn’t have to take pictures surreptitiously so we ended up taking loads! I can’t even begin to explain how cute this place is so I shall let pictures speak for themselves.

The store also has a small bakery café at the basement which sells drinks and desserts that are so cute that I can’t bear to eat.

It is a must visit for any LINE fans in Seoul!

 

How to get there:

Line Friends Store & Café

서울특별시 강남구 신사동 535-15

535-15, Sinsa-dong, Gangnam-gu

Opening Hours: 12:00 – 21:00

Nearest Station: Sinsa Station Exit 8. Walk straight and turn left at Dosan-daero 13-gil